Gesund Partners is a hands-on Strategy Consultancy focusing on value-based health and social care transformation. We take a holistic view into one’s wellbeing and foster innovative partnerships to radically challenge the status quo.

email: info[at]

Paavo Perttula, CEO
e. paavo.perttula[at]
m. +358-400-347-698

Our team

Paavo Perttula

CEO / Founder

Paavo is a versatile business executive and management consultant with over 20 years of experience. Before founding Gesund Partners, Paavo has worked for a global consulting firm, an international NGO and as an entrepreneur. He is an economist by education. 

Ville Koiste

Chief Value Officer / Founder

Ville is a known innovator and experienced business developer. Besides health care, Ville has experience in financial  services.

Laura Löytty

Management consulting analyst, Value based care

Laura is passionate about combining finance and health sciences together, especially in a form of preventive healthcare, impact funding and business development of healthcare companies. Laura is a double master student from Turku School of Economics, majoring in finance and accounting and the University of Eastern Finland, majoring in health economics.

Anni Karjala

Researcher & public health specialist

Anni Karjala is a doctor, phD student and a public-health enthusiast. Her experience ranges from clinical work to academic research and health startups, and she’s especially intrigued by the interface of these three.

Sukhmeet Panesar

Non-Executive Senior Adviser (Health Care Strategy)

Heta Siranko

Consultant, health promotion & prevention

Heta is an experienced registered nurse. She has wide experience in clinical roles and development work, both in private and public sectors.

Anna Liuskari

Manager, Management consulting

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