Gesund Partners is a hands-on Strategy Consultancy focusing on value-based health and social care transformation. We take a holistic view into one’s wellbeing and foster innovative partnerships to radically challenge the status quo.

email: info[at]

Paavo Perttula, CEO
e. paavo.perttula[at]
m. +358-400-347-698

Our team

Jarkko Malviniemi

Paavo Perttula

CEO / Founder

Paavo is a versatile business executive and management consultant with over 20 years of experience. Before founding Gesund Partners, Paavo has worked for a global consulting firm, an international NGO and as an entrepreneur. He is an economist (MSocSc) by education

Ville Koiste

Chief Value Officer / Founder

Ville is a known innovator and experienced business developer. Besides health care, Ville has experience in financial  services.

Noora Kupari

Manager, management consulting

Anna Liuskari

Chief Operating Officer, Management consultant

Heta Siranko

Management consultant, health promotion, HR Lead, Partner

Heta is an experienced health care professional with a master’s degree in Health Promotion. She has wide experience in clinical roles and development work, both in private and public sectors.

Tatu Laurila

Strategy Director, Partner

Tatu Laurila, M.Soc.Sc, is an experienced public and private sector leader with broad experience from politics to pharmaceutical industry.

Darja Urvas

Management Consultant

Darja is a social worker by background, with previous experience from management consulting.

Anni Karjala

Researcher & advisor (public health)

Anni Karjala is a doctor, phD student and a public-health enthusiast. Her experience ranges from clinical work to academic research and health startups, and she’s especially intrigued by the interface of these three.

Heidi Annala

Management consulting analyst, strategy

Sanni Julkunen

Browse our posts in English